Providence Pilots embrace hometown in rebrand
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The Providence Pilots will have a new look next season.
The college released their new logo March 26, featuring an otter wearing pilot’s goggles as a nod to the post-secondary school’s home in the town of Otterburne.
“Strong, agile, determined, and free, the otter provides a symbol in which all Providence athletes can see themselves represented,” a Providence news release reads.
“It also creates a meaningful connection to the Town of Otterburne, grounding the Pilots brand in their local identity.”
The college introduced an otter mascot last season. The logo also includes a re-design of the pilots lettering.
“This rebrand is about more than a new look,” Director of Athletics Joel Coursey said.
“It is about building a visual identity that better represents our entire Providence community. We wanted something that was bold, distinctive, inclusive, and rooted in who we are. This new Pilots identity gives us a brand system that is versatile, professional, and built for the future.”
Design group Chez Koop, which has been working with the Pilots for the past decade, designed the re-brand.