HyLife Grillin’ for Good delivers tasty charitable treats
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HyLife just finished feeding 700 people at the Taste of Steinbach event and now they are hoping to feed at least 2,000 people with their Grillin’ for Good food truck initiative. The food truck has been travelling to different locations selling its pork and giving 100 percent of its sales to food banks in four municipalities, including two from the Southeast: La Broquerie and Steinbach.
“For years, it’s been a tradition, we’ve had our culinary team attend festivals and community events. You’ve probably seen us out and about in the summer. And over the winter months, we did some brainstorming and we decided, ‘How can we do something more meaningful?’…We decided to do a full road trip and just travel across the province giving back,” said Stacey Ashley, director of communications and public relations.
Ashley said the company was inspired by an event they had at the Neepawa Co-op last year. Ashley said the food truck will serve barbecued ribs, grilled corn, macaroni and cheese, and a drink.
“Every meal will feed twice,” she said. “So, families come, they enjoy our pork, and then the proceeds help stock local food banks.”
Local musicians will play at some locations while games and prizes for kids will be available at each site.
Locations in Neepawa and Killarney have already had the food truck visit their municipalities last month. This month the food truck will visit La Broquerie at the HyLife Centre on July 24 with proceeds going to La Broquerie Food Bank and on July 31 the food truck will be in Steinbach next to Earl’s Meat Market with funds going to South East Helping Hands. The food truck hours will be from 10 a.m. to 2 p.m. or until the truck runs out of food.
“We’re hoping to feed 500 people at each location if we can,” said Ashley.
The company is asking everyone to bring a tin for the bin and each person that brings a tin will be entered to win a $3,000 Black Earth Grills Fusion 36 gas grill.
“Being part of a community is something we won’t stop anytime soon,” said Ashley. “We hope that we can build a really good foundation with Grillin’ for Good this year and then do it again next year.”