The Carillon

Marketing & Advertising

Read us for award-winning news.
Partner with us for our experience and reach.

Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.

Audience Engagement

THECARILLON.COM TRAFFIC

53%

53% of pageviews originated in Manitoba

76%

76% of pageviews originated in Canada

MONTHLY USERS:

23,500

MONTHLY SESSIONS:

30,600

MONTHLY PAGEVIEWS:

37,780

Sources: Google Analytics Q4 2025 Monthly Average

Special Features

Special Features celebrate the people, places, and stories that make Manitoba unique

Thoughtfully produced and beautifully designed, they give readers meaningful content they love—and give advertisers a trusted space to reach engaged audiences.

  • Partner to create your print/digital supplement or feature.
  • Align your message with coffee table worthy magazines.
  • Share content in supplements that dive into topics vital to Manitobans.
The Carillon Special Features publications.

Be Seen First

Wrap your message around the news.

A wrap in The Carillon is a premium advertising format that delivers unmatched visibility and impact by placing your brand message in the most prominent position readers see first.

2-Page Wrap

2-Page Wrap

Includes a front page and page 2.

4-Page Wrap

4-Page Wrap

Includes a front page, an inside spread that wraps around section, and a back cover.

Digital Services

Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.

We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.

  • Owned and Operated – thecarillon.com
    • Brand safe engagement site
    • High Impact Display Advertising
  • Google Advertising
    • AdWords
    • Display
    • YouTube
  • Social Media Advertising
    • Meta
    • LinkedIn
  • Social Media Management
  • Local Search Optimization
  • Web Development
The Carillon Digital advertising services.

Mobile & Desktop
Ad Units

The Carillon mobile and desktop ad units

Digital

Billboard: 970x250px
Max file size: 500 kb
Ad units available on every page.

Big Box: 300x250px
Max file size: 150 kb
Ad units available on every page.

Tall Box: 300x600px
Max file size: 250 kb
Units available on article pages.

Leaderboard: 728x90px
Max file size: 150 kb
Ad units available on every page.

Superboard: 970x90px
Max file size: 200 kb
Ad units available on every page.

Mobile

Mobile Banner: 320x50px
Max file size: 150 kb
Located at the top of the page.

Fixed Mobile Banner: 320x50px
Max file size: 50 kb
Sits above website content hugging the bottom of the screen.

In-Article Mobile Big Box: 300x250px
Max file size: 50 kb
Appears at the top of the story.

Mobile Tall Box: 300x600px
Max file size: 250 kb
Appears in-article, at the end of the story.

Interstitial Mobile: 320x480px
Max file size: 250 kb
Covers the majority
of the mobile screen.

Accepted file formats: jpg, gif, png, HTML5

Why use Bitly link:

Link Shortening:
Simplifies long URLs for easier sharing.

Analytics:
Provides detailed performance data, helping track audience engagement.

Customization:
Allows for branded, recognizable links.

Improved Sharing:
Easier to share across platforms without breaking.

Link Management:
Offers a dashboard to organize and manage links.

Integrations:
Connects with various applications to enhance marketing efforts.

Wallpaper
Specifications

thecarillon.com

Best practices

Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.

The Carillon wallpaper ad specifications

Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.

The Carillon wallpaper ad specifications
The Carillon wallpaper ad specifications

In-Stream
Video ads

thecarillon.com

Ad sizes available for In-Stream

Video: Billboard, Tall Box and Big Box

Video specifications: YouTube hosted

Video length: Recommended maximum 1 minute

Recommended minimum width in ad space: 300 pixels

Aspect ratio: 16:9

Minimum width in ad: 300 pixels

VIDEO AD SPECIFICATIONS:

Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.

Note – All videos will muted with volume controls. The reader has the option to click for sound.

The Carillon in-stream video big box ad specifications.
The Carillon in-stream video tall box ad specifications.
The Carillon in-stream video billboard ad specifications.

Print Specs: 150 DPI, CMYK, PDF, EPS, JPG, PNG

Many other ad sizes available upon request. 1”=14ag.

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