The Carillon
Marketing & Advertising
Read us for award-winning news.
Partner with us for our experience and reach.
Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.
Audience Engagement
THECARILLON.COM TRAFFIC
53% of pageviews originated in Manitoba
76% of pageviews originated in Canada
MONTHLY USERS:
23,500
MONTHLY SESSIONS:
30,600
MONTHLY PAGEVIEWS:
37,780
Sources: Google Analytics Q4 2025 Monthly Average
Special Features
Special Features celebrate the people, places, and stories that make Manitoba unique
Thoughtfully produced and beautifully designed, they give readers meaningful content they love—and give advertisers a trusted space to reach engaged audiences.
- Partner to create your print/digital supplement or feature.
- Align your message with coffee table worthy magazines.
- Share content in supplements that dive into topics vital to Manitobans.
Sponsored Content
Your story – your choice.
- Collaborate with our experts to create your own article.
- Publish across print, digital or FP Features for maximum reach.
- Amplify your message online and through social media for an even greater impact.
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
Be Seen First
Wrap your message around the news.
A wrap in The Carillon is a premium advertising format that delivers unmatched visibility and impact by placing your brand message in the most prominent position readers see first.
2-Page Wrap
Includes a front page and page 2.
4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.
Digital Services
Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.
We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.
- Owned and Operated – thecarillon.com
- Brand safe engagement site
- High Impact Display Advertising
- Google Advertising
- AdWords
- Display
- YouTube
- Social Media Advertising
- Meta
- Social Media Management
- Local Search Optimization
- Web Development
Mobile & Desktop
Ad Units
Accepted file formats: jpg, gif, png, HTML5
Why use Bitly link:
Link Shortening:
Simplifies long URLs for easier sharing.
Analytics:
Provides detailed performance data, helping track audience engagement.
Customization:
Allows for branded, recognizable links.
Improved Sharing:
Easier to share across platforms without breaking.
Link Management:
Offers a dashboard to organize and manage links.
Integrations:
Connects with various applications to enhance marketing efforts.
Wallpaper
Specifications
thecarillon.com
Best practices
Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.
Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.
In-Stream
Video ads
thecarillon.com
Ad sizes available for In-Stream
Video: Billboard, Tall Box and Big Box
Video specifications: YouTube hosted
Video length: Recommended maximum 1 minute
Recommended minimum width in ad space: 300 pixels
Aspect ratio: 16:9
Minimum width in ad: 300 pixels
VIDEO AD SPECIFICATIONS:
Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.
Note – All videos will muted with volume controls. The reader has the option to click for sound.
Social Media
Campaigns
Facebook Video Ad Specs:
File type: MP4, MOV
Resolution: 1080x1080px (for desktop & mobile) & 1080x1920px (mobile only)
Max file size: 500 MB
Recommended Length:
30 seconds – 1 minute
Video thumbnail:
No more than 20% text
Facebook Ad Image:
File type: JPG, PNG
Resolution: 1080x1080px & 1080x1920px
Max file size: 2 MB
Instagram Video Ad Specs:
File type: MP4, MOV
Resolution: 1140×1800 px
Max length: 60 seconds
Max file size: 500 MB
Instagram Stories Video Ads:
File type: MP4, MOV
Dimensions: 1080×1920 px
Aspect ratio: 9:16
Max length: 15 seconds
Max file size: 500 MB
Instagram Image Ads:
File type: JPG, PNG
Resolution: 1080×1080 px
Aspect ratio: 1:1
Max file size: 2 MB
LinkedIn Image Ads:
File type: JPG, PNG
Resolution: 1200×1200
(square, desktop and mobile),
2430×4320 px
(vertical, mobile only)
Aspect Ratio:1:1 (square, desktop and mobile),
4:5 (vertical, mobile only)
Max file size: 1MB